Apple and Perplexity AI deal: Hi friends, today we are going to talk about a news that is creating a stir in the tech world. Yes, Apple, the company that makes our favorite iPhones, iPads and MacBooks, is now talking about buying a new AI startup Perplexity AI. This news has been shared by big news agencies like Bloomberg and Reuters and it has become the hottest topic of discussion among tech fans. So let’s understand this news a little more deeply and see what Perplexity AI is and why Apple wants to associate with it.
Why is Apple so interested in Perplexity AI
Apple has recently held some special meetings within its company. In these meetings, their senior officials like Mergers and Acquisitions Head Adrian Perica and Services Chief Eddy Cue were talking about buying Perplexity AI. But the question arises that why is Apple so interested in this startup. Perplexity AI is an AI-powered search engine that takes the latest information from the Internet and gives easy and accurate answers to users. It is somewhat similar to OpenAI’s ChatGPT and Google’s Gemini but its focus is on making search smarter. According to a Bloomberg report, the valuation of Perplexity AI has reached fourteen billion dollars in the recent funding round. If Apple buys it, it will be their biggest deal till date. Before this, their biggest purchase was Beats which was made for three billion dollars. Apple’s intention is clear. It wants to strengthen its AI technology further. Currently, efforts are being made to make Siri smarter under Apple Intelligence but there is some delay in it. Perplexity AI’s technology and talent can be a huge advantage for Apple. Apart from this, Apple wants to add AI based search features to its Safari browser so that it is less dependent on its twenty billion dollar search deal with Google. This deal is currently in danger due to the US antitrust case. Apple feels that Perplexity AI can play a big role in their strategy.
What difficulties can arise in this deal
Now let’s talk about the fact that this deal is not so easy. Apple may have to face many challenges in buying Perplexity AI. The biggest thing is that the valuation of Perplexity AI is fourteen billion dollars, which is also a huge investment for Apple. The second challenge is that Perplexity AI is already talking about a big partnership with Samsung. Samsung, which is Apple’s biggest smartphone rival, is planning to add Perplexity AI to its Galaxy devices and Bixby assistant. If Samsung confirms this partnership, it will become more difficult for Apple to buy Perplexity AI. Apart from this, Perplexity AI has clearly said that they have no information about any merger or acquisition talks with Apple. That is, all these talks of Apple are currently limited to their own meetings only. There has been no formal discussion with the management of Perplexity AI. According to Bloomberg’s report, these talks are still in the initial stages and it is possible that they may not reach any deal. Another thing, Perplexity AI has recently received legal notices from some media companies for content scraping. This can also make this deal more complicated.
What will be the future of Apple and Perplexity AI
Now the question is what is going to happen next. If Apple buys Perplexity AI, it can take their AI technology to a whole new level. Also, their dependence on Google can also be reduced. But if Samsung confirms its partnership, then Apple will have to find another way. The special thing about Perplexity AI is that it gives real time search results and gives accurate information to users in easy language. This technology can help a lot for Apple to make Siri smarter and turn Safari into an AI powered search engine. But right now all this is just speculation. Apple has not made any formal offer yet. It is possible that there may be talks of partnership between Apple and Perplexity AI but there may not be a purchase deal. The race of AI is very fast in the tech industry. Companies like Google Meta and Microsoft are also buying AI startups. Apple needs startups like Perplexity AI to stay ahead in this race.
So friends, this was the latest news of Apple and Perplexity AI. If Apple makes this deal, then there can be a big change in the world of tech. But right now everything is limited to initial talks only. We have to wait to see what steps Apple takes. What do you think? Should Apple buy Perplexity AI? Do tell your opinion in the comment.